Hisense’s ‘BEYOND GLORY’ Murals Campaign Celebrates Unmissable TV Viewing Experiences at UEFA EURO 2024TM Kick-off

June 15, 2024, Qingdao, China /PRNewswire/ — Leading global home appliance and consumer electronics manufacturer Hisense launched its ‘Beyond Glory’ Murals Campaign to commemorate its role as official partner of UEFA EURO 2024TM and official tournament VAR screen provider as the competition got underway last night.

With the ULED Mini LED TV, Hisense has improved audio-visual match watching experiences, guaranteeing that fans everywhere can’t miss unforgettable EURO 2024TM moments. The Hisense U7N TV’s 144Hz Game Mode Pro and AI Sports Mode provide exceptional picture quality and performance, drawing viewers into the action.

Hisense’s dedication to constant innovation has allowed them to rank second in the world for worldwide TV shipments from 2022 to the first quarter of 2024. In the first quarter of 2024, Hisense’s exports of 100-inch TVs were #1 worldwide, holding a 56% share of the global market. Hisense TV sales during January to April 2024 were in the top three in important European markets, such as Germany, Italy, and the UK.
Hisense launched its ‘Beyond Glory’ Murals Campaign, showcasing its Ambassador Murals depicting goalkeeping giants Iker Casillas and Manuel Neuer, before the excitement of the tournament’s opening match. Additionally, the brand started a social challenge called Scavenger Hunt Murals on the ground. The mini-murals also feature QR codes that, when scanned, will play a compilation film highlighting times in which European goalkeepers and defenders have performed above and beyond the call of duty.
Those who are interested in the tournament may also join the ‘Hisense Beyond Glory Tour’ roadshow, which is visiting five cities that will host EURO 2024. There, they can test their goalkeeping prowess in a series of shooting challenges and discover the amazing array of cutting-edge TVs and home appliances from Hisense.

This campaign represents Hisense’s third straight partnership with the UEFA European ChampionshipTM, offering a significant chance to forge new connections between the Hisense brand and global consumers.

Leading worldwide manufacturer of consumer electronics and home appliances, Hisense is an official partner of UEFA EURO 2024TM. Hisense earned No. 1 in 100″ TVs and No. 2 internationally for TV shipments in both Q1 2023 and Q1 2024, according to Omdia. The company, which specialises in multi-media goods, home appliances, and intelligent IT information, has grown rapidly to operate in over 160 countries.